AI for Marketing Campaigns
About the Course:
This 1-hour live workshop is designed for business and marketing professionals eager to harness the power of pre-built Custom GPTs without needing to build from scratch. Participants will discover top-performing GPTs for campaign ideation, content creation, audience research, and more, along with live demonstrations showing how to apply them directly to real-world marketing workflows. The session also covers smart prompting strategies, hands-on practice, and guidance for building a personalized toolkit of GPTs to boost everyday marketing tasks. No technical background is required, just basic familiarity with ChatGPT and common marketing activities. A ChatGPT Plus subscription is recommended for full access to Custom GPTs. Instead of building from scratch, attendees will explore how to find, test, and implement popular GPTs for campaign ideation, content creation, audience research, and more. Live demonstrations will show exactly how to integrate these tools into real marketing workflows, saving time and improving output instantly.
Course Objective:
- Identify the best existing Custom GPTs designed for marketers
- Learn how to evaluate and apply GPTs to specific campaign goals
- Understand prompt techniques to get the most from each GPT
- Build a personal toolkit of GPTs for daily marketing use
- Practice hands-on with at least one GPT during the session
Who is the Target Audience?
- Business professionals and marketers
- Entrepreneurs, freelancers, and startup teams
- Corporate marketing and communications staff
- Anyone looking to apply AI to improve marketing productivity
Basic Knowledge:
- Familiarity with ChatGPT (basic usage experience)
- General understanding of marketing tasks (e.g., email, campaigns, social content)
- No technical or coding experience is required
- Access to ChatGPT (Plus subscription recommended for Custom GPTs)