Generative AI for Product Managers - Tools, Use Cases & Strategy

About the Course:

This hands-on course introduces Generative AI from a product management perspective. Participants examine large language models, prompt engineering, and GenAI tools.

The curriculum covers modern architectures such as Retrieval-Augmented Generation (RAG), practical use cases, UX design, evaluation methods, and safety considerations.

Learners also explore product strategy, prototype GenAI-enabled features, and develop business cases for real-world applications.

Course Objectives:

By the end of this course, participants will be able to:

• Explain core Generative AI concepts and capabilities.
• Use prompt engineering and GenAI tools to prototype products.
• Identify high-impact GenAI use cases and design effective user experiences.
• Evaluate GenAI systems and address safety and governance considerations.
• Develop a GenAI product concept and supporting strategy.

Who is the Target Audience?

• Product Managers and Product Owners
• Designers and UX professionals
• Innovation and digital leaders
• Technical program managers
• Entrepreneurs and consultants

Basic Knowledge:

• Experience with digital products or workflows.
• Basic understanding of product management principles.
• No coding or AI background required.